"e.g. a date of birth posted on
someone's personal information
section of their social media profile."

"This is data that is given unknowingly
when people go online, captured
through technology such as web cookies.
It includes metadata, e.g. someone's
location when they posted something or
used an app, the time spent using a
certain platform, etc."

"This is data based on algorithms and
predictions.  For example, when someone
gives their age, gender and likes certain
things on Facebook (all forms of direct data giving),
this information might be used to predict
which products they might buy."